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Steam Announces Greenlight

Steam Announces Greenlight

Steam Greenlight, was announced last night at the Develop Conference in Brighton UK by Valve‘s business development chief Jason Holtman.

This new system will allow developers to publicly post information, screen-shots and videos for their game, and the the gaming community will decide what they’d like to see accepted onto the store.  The idea is it will help Valve prioritize what games need to be made available.   Steam Greenlight will in theory also helps developers get feedback from players and start creating  active communities around their games from an early developmental stage.

“It’s going to solve the business problem of prioritising release,” Holtman said during his presentation. “It’s going to be able to collect and publish the information. All of a sudden, you need to be able to see what’s coming up and you need to be able to have fans and people rating and looking at it.

“We think it’s going to encourage this virtuous development cycle. The problem we had of, how do we encourage somebody when they’re not done developing yet? This we think will work. We think a bunch of people will be looking at it going, oh my gosh, I want that.

“As people are looking at it, the person creating it needs to see if they’re getting 5000 votes or 6000 votes or what the comments look like. Those are all things you can’t do on a one-to-one hierarchical scale. They have to be done one to many.

“It’s going to provide not just fans but fandom. The fandom part is important. Yes you want to as a developer be able to find your fans, and this we hope will do it. But the other thing this does it, it will be fun to be a fan. So, using the community to solve this problem. People will want to do this, for the same reason why people like to write reviews, although maybe this is even more fun that writing reviews.”

For more information on Steam Greelight, visit the official site here.

Steam Greenlight is slated to launch at the end of August.


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